The car that takes you places

The VW up! is positioned as an affordable, well equipped package providing a competitive advantage in the A00-segment and encourages long-term brand loyalty.


There is no denying that the face is unmistakably that of a genuine Volkswagen including the familiar styling characteristics of the VW brand, but with a very independent personality. The design combines the friendliness of the Beetle and the rational perfection of the Golf. The up! interior includes a very clean layout and is well organised. An alliance of form and function makes driving easier and more fun. The design is structurally safe with the rigid body structure exhibiting comfort levels in the areas of acoustic and vibration behaviour. The up! has been awarded a 5-star Euro NCAP rating with an extensive range of safety equipment coming standard across the range.

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